Welcome to figuring out who you are
— online.

STEP ONE

Define your brand.

By defining your mission, ethos, unique selling proposition, core values, and vision,
you'll set the foundation for your brand. 

STEP TWO

Clarify and create your audience. 

By honing in on your target customer, you can narrow the visuals and tone of your brand. 

STEP THREE

Create an edited visual identity.

By creating mood boards, you'll have a starting point for your brand elements: logo, identity, colors. 

STEP FOUR

Find a website structure that speaks for you. 

By creating a website that creatively incorporates the visual identity, messaging ,and ethos of your company, you will set yourself apart.

STEP FIVE

Edit and sharpen your content on social media.

By creating a content calendar, you can hone in on the visuals and messaging you need to remain cohesive across channels.

GUIDE

RESOURCES AND LINKS

Helpful links to get you started.

WEB DESIGN / INSPO
Siteinspire
Httpster

BRAND BOOK TEMPLATES

Creative Market
Canva

FONTS

Fonts in Use

Typewolf

AGENCY & RESOURCES DIRECTORY
The Brand Identity

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